One of your favourite social networking sites Twitter.com has expanded its territories to the shores of Japan. A very popular mobile site has been launched in the nation and this campaign will become multilingual in the coming days. It remains to be seen whether the organization can capture the open economy of the country as previously My Space and Facebook have failed to create an impression.
The expansion plan of Twitter on the Japanese mainland speaks volumes about its avid interest to make a fortune over there. To be more precise, currently Japanese is the only language which features on the websites alien platform to this day. A detailed research program was undertaken before the marketing strategies were laid up for the campaign. You should not feel surprised at all as Japanese help was taken and they seem to have the best tech savvy minds in the world. An alliance was based with an Internet company located in the capital city of Tokyo to set the campaign rolling.
As the Japanese consumers are very keen to usher in the newest innovations in mobile technology, the campaign might be a hit in the future. But whether it really strikes the right chord only time will tell. There are a string of banner ads feature on this mobile application website which is absent in the English language version.
But Twitter should expect a fair bit of stiff competition in Nippon as it may not be a fairy tale ride for them. Mixi, the premier social networking web medium of Japan has more than 4 million users.
If this campaign plan emerges as a success in the Japanese market, it will surely make mobile applications smarter. You can stay connected with your pals on the move and exchange ideas without much trouble.
Just gear up for more Twittering with your offshore friends as the latest mobile website lets you connect with ease.
No comments:
Post a Comment