You must sometimes wonder what is the saga behind Google’s success. Every fine morning you get up, sip a cup of tea and theInternet powerhouse has something new lined up for you. You may just rejoice, feel glad or ignore but Google has become a kind of a spectacle in the ever expanding world of Internet.
Rather than waiting for something to happen the researchers of the giant search engine believes in making things happen. No this is not propaganda for the tech giant but facts which one should take note of. In one of the firm’s latest moves, it has introduced the personalized search option for every user which can be branded as a Christmas and a New Year bonanza. In order to use and benefit from this option you do not need to have a Google account.
From now every search query on Google will be thoroughly surveyed and the entire statistics collected for future use. An anonymous cookie will be launched in your browser which will track all your searches. If you want to revert back to the searches anytime and find something important, a list would show up and help your cause. It would be very difficult to delete this cookie as in that case all others have to be removed. But if you don’t want it at all there is an opt out option made available for you. After all Google follows the policy of customer satisfaction strictly and the pros and cons of the feature have been discussed comprehensively in the boardroom before its launch.
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